Men are spending more time and money on their appearance than ever before. In fact, men’s grooming products are one of the industry’s fastest growing segments, rising by an average of 6% per year. In the US, Mintel forecasts that men’s toiletries will be a $3.2 billion market by the end of 2016.
Despite the increased demand, the medical aesthetics industry has largely ignored men.
Guys, it’s time to invest in your face.
There is an increased desire to be more competitive and youthful in the workforce. Men are becoming cosmetically conscious from knowing other men or women who have done similar procedures and an increase in social media awareness.
I encourage my male patients to view aesthetic procedures as a method of self-enhancement, like eating healthy, wearing well-tailored clothing, or going to the gym. It still baffles me how so many of my male friends will sweat it out 7 days a week in the gym to improve their physical appearance and strength yet are gun-shy about relaxing deep forehead lines with a little bit of BOTOX or refreshing tired looking eyes with JUVEDERM during their lunch break. I suggest starting with procedures that aren’t invasive, won’t require too much time and minimal side effects or downtime, and increase comfort levels from there.
Procedures that i have found popular amongst my male patients can usually be done during their lunch breaks including:
BOTOX for sweaty underarms
This 15 minute procedure is one of the safest and most effective standards of care for excessive sweating. It works by simply blocking nerve signals that lead your glands to sweat.
BOTOX for fine lines and wrinkles
A 10 minute procedure that can lead to a significant reduction in forehead lines, frown lines and crows feet, resulting in a rested appearance within 4-7 days. It is still the single most common cosmetic procedure performed in men, accounting for 40% of all cosmetic procedures. It even has its own term now – “brotox”.
Under-eye bags or hollows
This 15 minute procedure using an injectable filler like JUVEDERM or Belotero is mostly made up of hyaluronic acid, which your body produces naturally but decreases as we age. Within minutes the under- eye area is smoother and a less tired appearance is immediate.
Double chin reduction with BELKYRA
This revolutionary treatment takes less than half an hour to perform with a series of small injections to the area under the chin, resulting in a gradual slimming of the area and a stronger more contoured jawline. Increase your comfort by loosening your collar.
A strong chin is a masculine chin and a facial feature desired by many men. A 10 minute procedure using dermal filler like JUVEDERM can immediately augment the chin and enhance the proportions of a manly jawline and profile.
Endymed is a radio frequency technology that helps tighten slack, loose skin. It can be used on the face and neck as well as body parts that require contouring, most popularly the abdominal region.
Known as the lunchtime lift, Ultherapy uses ultrasound energy to lift and tighten the skin naturally and time-effectivey without surgery or downtime.
The appearance of acne or acne scars can be improved by a series of chemical peels with or without micro needling with minimal downtime and under half an hour.
Gentlemen also enjoy feeling refreshed and rejuvenated. I am performing more and more micro needling treatments on my male patients, a treatment that uses tiny needles to puncture the skin and stimulate collagen production. Since these small punctured channels improve the absorption of products I simultaneously infuse the skin with growth factors, serums, hyaluronic acid and platelet rich plasma that is harvested from the patient’s own blood sample.
PRP or Platelet Rich Plasma has been shown to help stimulate hair growth in areas of thinning hair. With a thin needle your own PRP is injected into the scalp. Then the growth factors in your blood cells do their job and hair growth is naturally stimulated.
The fact is we are aging. and luckily cosmetic tools now exist that are no longer reserved for ladies and plastic-faced soap stars. More men than ever are addressing aesthetic concerns with needles, chemicals and lasers. Scientific evidence and evolving technology is motivating more men to benefit from aesthetic services that have been enjoyed by millions of women globally. Suddenly the ever shifting line between what’s sensible and what’s shameful is getting harder to see ( unlike those lines on your forehead).
Book a complimentary consultation with Dr. Christopher Pavlou to decide if this revolutionary treatment is right for you.